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Advertisement has a great history. In past, Egyptians used papyrus to make sales messages and wall posters. Similarly, Advertisement was done for commercial messages and political campaign, in past days. In those days the sources of advertisement were not sufficient as compared to our modern era of science and technology. People used to write over rocks or leaves etc for the purpose of Advertisement in those times.

Advertisement means to attract the attention of people to certain things, items, products or features of products. Advertisement is a term of Marketing and it is a way of communication between the common people and the owners or companies that want to attract them.

The purpose of advertisement is to sell commodity, product, item or services about which advertising is being done. Actually now people are so busy that they have no time to visit markets to know about new products. It has become necessary to draw consumers’ attention towards the latest products and make them familiar with products in a systematic manner. It is known as Advertisement.

Advertisement is based on the features of the certain product that a company wants to sell. Advertisement has become an art and popular business in this modern age. Different huge advertizing agencies are established across the map of the world that makes it possible that the attraction of buyers and common persons be drawn to the particular items. Whenever we go to market or bazaar, different sign boards of products attract us towards them whether we don’t know about them. It is through Advertisement that we know about that latest products or features of the products.

The important characteristic of advertisement is that it is a continuous process. Advertisement does not stimulate people just in one day to increase the demand of the relative product rather it becomes as effective as coverage is given to it in electronic or print media. Advertisement has a great influence on the sale of products. Advertisement creates and increases the customers’ interest about any products or services. These days Advertisement is done by electronic media that includes T.V, Cinema, Internet and print media that includes news paper, magazines, banners, sign boards etc. It is most suitable to advertise on public places like schools, colleges, parks, markets etc.

Various international companies have increased their advertisement budget in the recent years due to its multiple benefits. In 2007 spending on advertisement was about $1 billion in the United States and $385 billion in world. In our modern world, there is a very popular trend of arranging musical shows at public places for the sake of advertisement of different products by different companies. Free sampling of products and sale on discounted price are also effective ways of advertisement and to make people familiar and habitual of certain products. Similarly to arrange signboards of relative products in play grounds or display of product brand names on the uniforms of the players is also a part of advertisement.

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